Growth Review
This review is about what your website brings in, and what stops it. The site itself looks good: a real drone photo of an install, a named customer testimonial with a photo, over 10 years of experience stated plainly. The problem is underneath it. Google has no title and no description to show for your homepage, there's no list of pages handed to Google at all, and the whole site tracks for exactly 3 searches. Your one real local search, "solar panels kildare", is split between two addresses of the same homepage. It's all detailed below, with what to do about each one.
The whole site tracks for exactly 3 searches. "Solar panels kildare", the one search that actually describes what you sell and where, brings in every visit the site gets, but it's split across two different addresses for the same homepage: one with "www" in front, one without. Google treats those as two separate pages competing with each other.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels kildare | 110 | www.topfixsolar.ie, real visits, no confirmed numbered position. | Unconfirmed |
| solar panels kildare | 110 | topfixsolar.ie (no www), 36th, 0 visits. Same search, second address. | 36th |
| solar rooftop | 110 | 77th, no visits. | 77th |
Three searches total, on a site that's been live over 10 years by its own homepage copy. That's not a sign the site is too new to have earned rankings, it's a sign Google has never been given a proper title, description or page list to work from.
The page itself reads well: a clear headline, a real testimonial with a name and photo, a real drone shot of an install, a working contact form. None of that is the problem. The problem is that Google has never been given the basic information it needs to show the page properly or find anything beyond it.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
3 tracked searches, 110 people a month for the one that matters.
Visits already arriving from it: 9 a month, split across two addresses.
No sitemap, no Google listing text, over 10 years in business.
110 people a month type "solar panels kildare" into Google. Right now you get a handful of them, split across two competing addresses, and nothing else about the site is visible to Google at all. You know your close rate on enquiries and what an install is worth. That's the sum worth doing on your side.
A site with no sitemap and no listing text isn't losing ground slowly, it's simply not competing at all outside of the one search it happens to rank for by accident. Every month without a fix is a month a competitor's properly set up site keeps the field to themselves.